Vice President, Earned Media Strategist

Company: Medium
Location: Washington
Posted on: May 24, 2025

Job Description:

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging.Edelman has helped evolve, promote, and protect some of the world's most iconic and celebrated brands, and we are looking for a Vice President, Earned Media Strategist to join our team! This is an opportunity for a team player who has experience leading media relations campaigns, is driven by the promise of delivering powerful stories, and has an audience-centric mindset. As part of our dynamic team, you'll contribute to the success of several major accounts across various sectors.Responsibilities:

• Formulate media strategies that help clients find the right reporter for their story at the right time, ensuring strategies are newsworthy from the outset and can help advance clients' businesses.
• Support product launches, executive visibility programs, issues-related media events, desk-side briefings, etc.
• Serve as the external clients' lead media contact, addressing client issues thoughtfully and effectively, and acting as the day-to-day contact when appropriate.
• Provide sound, level-appropriate media counsel with internal client contacts.
• Draft complex client correspondence and strategies/program recommendations.
• Retain high-level media contacts among reporters, editors, producers, and bloggers across various outlets.
• Manage financial aspects, including negotiating contracts, supervising and forecasting account budgets, and managing invoicing and billing.
• Delegate work effectively while overseeing a large volume of short-term and long-term/complex assignments on your accounts.
• Lead talent development for colleagues you manage directly or indirectly; mentor, motivate, coach, provide feedback, hold accountable, and conduct performance reviews.
• Drive business development, including acquiring new clients, organic growth with existing clients, prospecting, and developing new service offerings.Basic Qualifications:

• Minimum of 8 years of professional experience in earned media and media relations.
• Bachelor's Degree in a related field or equivalent work experience.Preferred Qualifications:
  • Previous experience in a communications agency.
  • Ability to travel as needed and flexibility to work on-site, including with clients in Chicago on Thanksgiving Day.
  • Exceptional understanding of the consumer, lifestyle, and food/beverage media landscape, and awareness of top stories in the news.
  • Established relationships with reporters across various media outlets and verticals.
  • Successful track record of securing impactful media from top-tier outlets across print, online, broadcast, podcasts, video, and social content.
  • Ability to create integrated earned media strategies that resonate across platforms and media channels.
  • Strong client counsel skills with proven ability to influence and educate clients up to the executive level about the role of earned media.
  • Experience functioning as a daily client contact.
  • Mastery of AP style, grammar, spelling, and punctuation.
  • Proven ability to manage large projects and small teams simultaneously.
  • Empathetic people management skills, confidence, professionalism, and entrepreneurial spirit.$95,000 - $155,000 a year#LI-MBEmployee compensation will be based on various factors including education, experience, skills, location, and organizational needs. The listed range is part of Edelman's total compensation package, which may also include bonuses, benefits, and other rewards.Edelman offers a comprehensive benefits package including medical, dental, vision, 401K, life and disability insurance, paid time off, travel assistance, and wellness programs.We are committed to diversity, equity, and inclusion and are proud to be an equal opportunity employer. We encourage applications from racially and ethnically diverse individuals, members of the LGBTQ community, veterans, parents, individuals with disabilities, and all protected classes.
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