Marketing Manager

Company: Senior Helpers - Corporate
Location: Towson
Posted on: February 17, 2026

Job Description:

Job Description Job Description Job Title: Marketing Manager Pay: $75K-$90K Job Type: Full Time, Hybrid (Fully on-Site during training period) Overview: This role reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners, helping translate national marketing strategies into effective local execution. The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi-unit, relationship-driven environment. This position requires a highly organized, service-oriented marketer who excels in account management and project management, has working knowledge across all major areas of marketing, and can confidently manage multiple franchisees, timelines, and priorities. Key Responsibilities: Marketing Onboarding for New Locations Own and manage the end-to-end marketing onboarding program for new franchisees Serve as the primary marketing point of contact for new owners during launch and early growth Guide franchisees through required marketing milestones, deliverables, and timelines Train and educate franchisees on available marketing tools, programs, and resources Project & Program Management Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time Track tasks, deadlines, and approvals to ensure smooth execution and accountability Maintain clear documentation, workflows, and onboarding materials Marketing Strategy & Execution Support Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach Help franchisees understand and apply national marketing initiatives at the local level Ensure marketing recommendations align with brand strategy and business objectives Brand Management Ensure franchise compliance with brand standards, messaging, and visual identity Review and approve local marketing materials as needed Help franchisees understand how to customize marketing while maintaining brand integrity Reporting, Feedback & Optimization Monitor program participation, progress, and early performance indicators Gather franchisee feedback to continuously improve the onboarding experience Identify trends and opportunities to enhance processes, resources, and communications Project & Program Management Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time Track tasks, deadlines, and approvals to ensure smooth execution and accountability Maintain clear documentation, workflows, and onboarding materials Marketing Strategy & Execution Support Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach Help franchisees understand and apply national marketing initiatives at the local level Ensure marketing recommendations align with brand strategy and business objectives Brand Management Ensure franchise compliance with brand standards, messaging, and visual identity Review and approve local marketing materials as needed Help franchisees understand how to customize marketing while maintaining brand integrity Reporting, Feedback & Organization Monitor program participation, progress, and early performance indicators Gather franchisee feedback to continuously improve the onboarding experience Identify trends and opportunities to enhance processes, resources, and communications Qualifications: Education & Experience Bachelor’s degree in Marketing, Communications, Business, or related field 5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses Extremely strong project or account management and organizational skills Excellent written and verbal communication skills Ability to work cross-functionally with internal teams and franchise owners Comfortable balancing strategic thinking with hands-on execution Proven ability to multitask and prioritize in a fast-paced environment Customer-service mindset with a proactive, solutions-oriented approach Experience supporting franchisees or multi-unit business is strongly preferred Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing) Experience working with agencies and outside vendor partners Skills & Competencies Project & Task Management: Monday.com or Asana Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact Analytics & SEO: Google Analytics, SEMRush Social Management: Hootsuite, Sprout Social, Soci, Meta Business Suite Creative Tools: Canva Pro, Adobe Creative Cloud Excellent Total Compensation Package Consisting Of: Competitive pay (Base & Bonus) Medical, Dental, Vision insurance with a generous percentage paid by the company Company paid Life Insurance, AD&D, and Short-Term Disability Employee Assistance Plan Voluntary long-term disability 401k with excellent matching PTO, Personal Days, Pd. Birthday, Pd. Holidays Monthly reimbursement for gym membership About Senior Helpers Senior Helpers is a premier provider of in-home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges, Senior Helpers has over 350 franchises across the country that have cared for tens of thousands of seniors with a pledge to “provide care and comfort at a moment’s notice.” Our franchising support team offers fantastic franchise opportunities and support to business owners across the country. In addition, the company has corporately owned and operated locations. Services provided in the in-home care model range from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities. The company is proud to be named the first national in-home care provider to receive certification as a Great Place to Work for consecutive years since 2019. In addition, in 2025 Senior Helpers was ranked 1 in Entrepreneur’s Franchise 500 Ranking and appointed to the Healthcare Leadership Council—an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting http://www.seniorhelpers.com. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Keywords: Senior Helpers - Corporate, Dundalk , Marketing Manager, PR / Public Relations , Towson, Maryland