Regional Director of Sales and Marketing - Senior Living

Company: Harbor Retirement Associates
Location: Elkins Park
Posted on: March 27, 2026

Job Description:

The Regional Director of Sales and Marketing, (RDSM) is responsible for the overall development, execution and leadership of the Sales and Marketing strategy for a given region, and, or communities. Immediate Census growth and revenue growth are the top two priorities, and focus areas of this position. SENIOR LIVING EXPERIENCE REQUIRED. MUST HAVE MULTI-SITE MANAGEMENT of IL/AL/MC communities. 80% Travel outside of the state. Essential Functions: • Schedule, organize and conduct tours with prospective resident of independent, assisted living and memory care • Observes/coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately. • Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events. • Develop and maintain a good working relationship with residents, families and professional providers of care. • Maintains a working knowledge of all software programs. • Assist in training the managers for weekend back up coverage in MOD Rotation. • Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue. • Ensure that every sales team member treats each inquiry with value. • Works closely with the Directors of Sales at assigned communities and National Director of Sales and Marketing in development and implementation of the quarterly marketing plan. • Create and implement a strong community outreach program with the Director of Sales at each assigned community. • Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities. • Meet occupancy and budget expectations. • In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy. • Keeps Executive Director informed of daily sales activity. • Maintains HRA Hot Board/Move In Move out board. • Communicates any special needs of the incoming resident to the appropriate personnel. • Manage use of sales toolbox at assigned communities. • Assure that staff investigates every alternative before closing a lead. • Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product. • Understand the need of the senior and the aging process. • Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes. Non-Essential Functions: • Maintain confidentiality of all pertinent information. • Complies with all HRA Policies. • Possesses strong organizational skills and ability to multi-task and meet deadlines • Interacts professionally and effectively with all levels of the organization, residents, family members, etc. • Performs other duties as assigned. Requirements Qualifications/Skills/Educational Requirements: • Bachelor degree from a four- year college or university. Or one to two years of experience and/or training, or equivalent of education and experience. • Previous sales management experience in senior living with existing communities and development projects. Strong communication skills. • Extensive travel required

Keywords: Harbor Retirement Associates, Dundalk , Regional Director of Sales and Marketing - Senior Living, Sales , Elkins Park, Maryland